Free Advertising

The very best way to receive free advertising for your website is to build a relevant website. A relevant website that answers a question or meets a need will rank highly in the search engine listings.

You already know that search engines separate their paid advertiser listings from the "organic" search results that come up based upon the value of the websites according to the search engines.

But what really makes a great website? Well, in terms of getting those high listings in the search engines, you've got to give the search engines what they want. In exchange, they basically give you free advertising. Search engines are endlessly searching for fresh content. After all, search results with fresh and relevant content are what demonstrate whether a search engine is staying on top of the latest information.

Content is king when it comes to receiving free visitors to your website, because advertisers pay for advertising in search engines that they believe will deliver the best content. That is why it is critically important for the search engines to be serve up high quality results whenever someone does a keyword search.

Consequently, a great website is one which is rich in content. It is one that is maintained and updated regularly.

Blogs tend to receive free advertising, because they are time-sensitive, and this usually means "fresh content" to the search engines. That is why they will often obtain higher rankings than the traditional website of the same company.

Ah, but what if you could have the best of both worlds?

The Best of Both Worlds

What if you could build a traditional website and your blog simultaneously? I mean that is like cracking open one egg and finding that it has two yolks inside of it.

(I could have said "two birds with one stone," but you would have been expecting that.)

But seriously, think of that for a moment...

You are just minding your own business, building your website, and you are getting a full-fleged RSS-powered blog out of it as well!

...

In this manner, your web pages would be both "timely" and "timeless" at the same time. You can go after those high page rankings without the drawbacks of being "time-sensitive." In other words, you can build an asset that continues to receive free advertising, yet you can also go to sleep at night. With me so far? Great.

For more information about how you can tap into the power of blogging by simply building a great website, read this special update which combines the two for you automatically.

In closing, if you just want to "drive" traffic to your website and you have the budget to pay for it, then you can accomplish this with PPC (Pay Per Click) advertising. That's how many companies get their customers and their sales. No problem there. That is the "right side" of the search engine results, and that is a major factor in the equation that makes search engines available to us in the first place.

However, if you want to build on a foundation that will bring you free advertising on the "left side" (and even "outside" of the search engine listings), then you will undoubtedly benefit from the aforementioned resources.

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